Publicity and propaganda

Advertising and propaganda have in common that they both seek to present, promote and disseminate a message with respect to which they intend to be persuasive, produce a reaction or modify a behavior. However, advertising and propaganda differ in the purpose with which each communicates its message .

Therefore, although sometimes advertising and propaganda are terms commonly used as synonyms, in reality they are not exactly so, and it is convenient to differentiate them, especially in contexts in which it is necessary to have a precise or specialized language. Here we explain the differences between one and the other.


What is the publicity?

The advertising has commercial purposes , seeks to promote products and services in order to attract potential customers or buyers and move them to acquire what particular brand sells or offers.

It uses different methods and channels to spread its ads. She generally tries to create eye-catching ads to impress the public, and uses both digital and traditional media, among other promotional strategies.

What is propaganda?

Propaganda, on the other hand, is not for commercial purposes . Its message seeks to promote, fundamentally, ideological, political, doctrinal, religious, educational, awareness campaigns, etc., that generate an impact on the public and modify their behavior or opinion in relation to a certain issue. Its real purpose is to attract supporters and followers for a cause, doctrine, belief or opinion.

The advertisements can deal, for example, on sexual education, environmental, they can be of awareness against the consumption of drugs, alcohol or tobacco; they can speak on the subject of racial, ethnic or sexual discrimination; or also to be political campaigns, etc.

See also Difference between BTL and ATL .

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